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Adding Audiences to Campaigns

Feature Purpose

There are two ways to start creating audiences in Lickly:

  1. You can create a campaign and then create audiences within it.

  2. You can start exploring the Audience Discovery Studio, and then add the audiences to a new, or existing campaign after.

Let's explore the second option in more detail. Audience Details provides a ton of actionable data which can be used to help shape the strategy of your campaign. That's why we made it possible to create your audiences first, and then create your campaign afterwards. This way, you can use the Audience Discovery Studio to help plan out your content, your goals and of course — your target audience, all before confirming a budget and a timeline.

Step-by-Step Process

  1. After logging in, you will land on your campaign list page
  2. Click on Audiences in the left vertical navigation.
  3. In the top right side of the screen, paste in your desired landing page URL. 
    • This could be a specific product page, event listing, the brand's homepage or a service offering page. Basically any page that provides the most amount of information to attract a specific target audience. 
  4. While providing a URL is the only mandatory field, you can also provide more details below including: the category of the brand, details about the type of audience, or any demographic filters including age, income level, education, ethnicity, gender and location. 
  5. Once you've input all your criteria, click the Search button in the bottom right corner of the panel.
  6. The search results will appear on the right side, with a progress bar to display the time remaining. Typically, results load within a minute or two max. 
  7. Once results have loaded, click on the audience card to view the segments. 
  8. Click on View Details to view the Audience Details for each segment. You can also Export the Audience Details to a PDF in the upper right corner.
  9. To add the Audience Segments to a campaign, simply return to the list of segments, either by clicking the Audience name in the breadcrumb or use the back button in your browser. 
  10. Click the Add to Campaign button in the upper right corner.
  11. A right side panel will appear, with the option to create a New Campaign, or add the segments to an Existing Campaign.
  12. Clicking Existing Campaign will display any campaigns you, or your team have previously created. 
  13. Clicking New Campaign will ask you to provide only the mandatory fields in order to create and add the segments into the new campaign.

Frequently Asked Questions

Can I generate more segments after reviewing them?

Yes, you can generate more segments easily by clicking "Generate more segments" in the upper right corner. To provide more results, simply like or dislike the initial segments, and provide a prompt to describe what changes you would like to see.  

Can I add individual segments to campaigns?

Currently, we only support adding the group of segments to a campaign, however we are working to provide this level of customization soon. Keep an eye on our Product Updates for when we do!