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Understanding Lickly Score for Influencers

Feature Purpose

Lickly has developed a proprietary scoring system to match influencers based on each audience segment’s unique data set. Lickly Scores will first appear when navigating to an influencer list from an audience segment. The scores for each influencer may take up to an hour to produce, but once populated, they will appear in the influencer list next to their name and handle. In this article we’ll explain the methodology behind the Lickly Score which includes an element of prediction and therefore is meant for forecasting purposes. The Lickly Score is not meant to guarantee campaign performance, but rather provide a guide for planning and selecting influencers.

Step-by-Step Process

  1. After logging in, you will land on your campaign list page
  2. Click on the campaign that you would like to add influencers to
  3. Select Audiences from the campaign subnavigation
  4. Click on the audience segment that you would like to add the influencers to
  5. In the upper right corner of the Audience Details page, click on Influencer List
  6. On the Influencer List page, scroll down to the table which will show the influencers’ names
  7. Their Lickly Scores will appear in the second column once the scoring process is complete
  8. Hover over the result of each result for a detailed breakdown of each category:

Topic Score

Represents the relation between the topics of the influencer’s posts and the audience segment's interests.

Performance Score

A combination of the influencer's engagement rate and the stability of their performance across their recent posts.

Demographic Score

Indicates how much an influencer falls under the desired demographics.

Location Score

Indicates how closely the influencer's location matches the location of the audience segment.

Frequently Asked Questions

Will the Lickly Score populate if I manually add an influencer?

Yes, if you either manually add an influencer or add them from the universal search, the scoring process should begin when they are added to the Influencer List within the audience segment. Currently, it takes around an hour to populate influencer Lickly Scores.

Can I share influencer Lickly Scores with my clients?

Yes, you can either export your influencer list to a CSV or create a Magic Link for your client to approve or reject influencers. Both of these options will include the influencer’s Lickly Scores, but the Magic Link will provide the same breakdown when hovering over the result as outlined above in Step 8.

Will Lickly Scores ever have a faster turn around time?

Great question, you can keep an eye on our product updates for new features and additions. We would also love to hear your suggestions or feedback to help improve our platform. If you have feedback, suggestions or user stories please let us know by filling out this form.