Searching and Filtering Influencers

Feature Purpose

Finding influencers that compliment your brand can happen in a variety of ways; sometimes it’s just pure luck, other times you’re seeking customization and control. The Universal Discovery option allows for searching influencers based on any prompt you define, and can be combined with specific filters for more prescision. This is a great option for teams who may have already worked with specific influencers, or similar influencer sourcing platforms. While we recommend our audience-first approach for influencer suggestions, the Universal Discovery tool is a great option in addition to influencer lists, that puts you in control. 

Step-by-Step Process

1. After logging in, you will land on your campaign list page
2. In the main navigation, click Influencer Discovery underneath Campaigns
3. Start by typing in a prompt that best describes the type of influencer you’re looking for, this could be a full sentence, or 
4. Use the filters to narrow down specific details such as:
   • Audience size
   • Influencer location
   • Primary language
   • Gender
   • Ethnicity
5. You can also select specific platforms, if you’re looking to run your content only on Instagram, TikTok or YouTube
6. Once you're satisfied with all your inputs, click the arrow in the bottom right corner to submit your request
7. Your search criteria will appear in the list below, indicating that it is In Progress
8. At any time in the process, you can toggle the view of your searches from Grid view to Table view using the buttons in the top right corner of the search results
9. Once the search is successful, the status will update to Done
10. When the status is Done, you can then add the search criteria to your Favourites, or decide to delete your list if needed.
11. To view your list, simply click on a card or a line item.
12. When viewing your list you can refine your search and gain new results, or add influencers to your campaigns. 

Frequently Asked Questions

How can I add influencers to an existing campaign?

Once you have created a campaign and generated audiences, you can add an influencer to a campaign by viewing the list and clicking the ⊕ Add button on an influencer's card or row, or selecting multiple by clicking the checkboxes and then clicking the Add to Campaign button above the results. A pop up will appear to determine which campaign and audience segment you would like the influencer to be added to. If you’re viewing the Influencer’s Details, you can simply scroll to the top of the page and click the Add to Campaign button in the top right corner.

Can I save influencers to come back to later?

That’s a great question, our new and improved Influencer Discovery module will save your past searches, so you can revisit the lists at any point. Since Influencer Discovery is not tied to a specific campaign, you may want to revisit a list at a later date for a new campaign. To keep track of your preferred searches, you can always click the star icon on a specific search to add it to your favourites.